Store Checks & POS Checks

The Point of Sale is being assessed in regard to pre-established ‘hard’ criteria using POS or Store Check.

It is essential to monitor the consistent implementation of the strategy at the POS as well as product alignment and presentation to ensure the emotional and targeted approach to customers.

Ultimately, the POS concept shall contribute to the maximum exhaustion of customer potential.

The following aspects can thereby be subjected to a detailed screening: 

• POS branding: strategy compliant CI and brand position
• POS design: furnishing and design elements to emotionally appeal to customers
• POS layout: sales and customer-oriented area concept
• POS communication: management system and guidance at the POS
• POS merchandising: targeted goods production and presentation; campaign implementation
• Range & services: targeted product and services offer, stringent service communication

Information attained from the POS check will be refined through the use of further investigative steps to attain a holistic picture and derive specific recommendations for action involving all relevant groups of people. Thus, this method can be used in combination with mystery shopping, sales staff interviews or customer surveys at the POS amongst others.