Non-Buyer-Analyse

The frequency of visits to your store is good, but sales lag behind and you do not know why? Our Non-Buyer-Analysis can provide you with answers and solutions!

In our experience, when examining the sales performance the analysis of reasons for not buying is at least as important as the obligation activities for existing customers.

The Non-Buyer-Analysis, depending on the industry, is based on a telephone or personal interview of the "lost leads", i.e. "lost" prospects and customers who have not bought within a defined period after consultation and proposal. Aim of the survey is to identify reasons for the non-purchase in order to improve aspects such as sales argument, customer care and service and to strengthen the own brand.

The Non-Buyers-Analysis offers clear added value:

• no contrived situation, but real "lost" prospects and customers are interviewed
• each POS receives individual reports 
• POS-comprehensive movement drivers can be located and stoped centrally
• the webSKOPE reporting system enables the aggregation of different income levels

Studies already conducted show that reason for not buying can be divided into two groups, which

• are not associated with the dealer (personal and family reasons, general indecisiveness, etc.) and

• are represented and influenced by the dealer (skills, behavior, dissatisfaction with price or price negotiation, etc.).

In order to minimize reasons for non-purchase, non-buyer-analysis from SKOPOS NEXT offers you and your sales staff action-guiding, practical information on specific details and allows fast, measurable success through a consistent pursuit of detected weaknesses.