Facts

Field

The quality of mystery shopping results depends greatly on the quality of field test customers. SKOPOS NEXT operates in Germany exclusively with its own test customers. Thus, we ensure that reliable tester are used, who are adequately remunerated and incorporated intensively. Field development and maintenance are governed by standards. It is not enough to register via the Internet in order to become a test customer. Every new candidate will do an individual phone interview. The call is made by the SKOPOS Call Center and serves to identify expectations as well as any previous experience where applicable, which is then collected in the central database.

Through the field-side association of SKOPOS NEXT and Checkpoint Plus - a mystery shopping specialist with the same commitment to quality - the field almost doubled to over 7,000 test customers in spring 2010. The joint field is called "mypremio”.

All mypremio test customers and SKOPOS NEXT projects are managed in a central online system. This system enables a professional and very transparent project management. After each project the work of the individual test customer is evaluated and entered into the system.

Systems

Mypremio is connected to the EFS system from Global park, a leading provider of online survey software. The testers transfer the results, which they recorded in the paper questionnaire in the EFS system. The system is characterized by high flexibility and stability, the possibility of including photos and videos as well as validation routines that identify inconsistencies and automatically ask the tester for clarification.

SKOPOS webSKOPE fulfills complex requirements for online reporting. The system was developed in collaboration with practitioners and offers not only the possibility of online reports, tables and graphics to create and export comfortably, but also an optional action management system. This way the reporting system becomes a system with which the performance of your sales can be managed and developed.

SKOPOS NEXT Manpower

SKOPOS NEXT is an operation of the SKOPOS Group. The SKOPOS Group, with over 50 highly qualified staff, furthermore consists of SKOPOS - Institute for Market and Communications Research GmbH & Co. KG and the British market research subsidiary SKOPOS Market Insight & Consultancy Ltd.. Another 120 employees work in the SKOPOS call center. Not only telephone interviews are conducted here, but also Mystery Callings in a separate area. Furthermore, the field control of large mystery projects is taken over by the call center.

Quality controls are carried out by a separate team within SKOPOS NEXT. For more complex analysis and reporting SKOPOS NEXT falls back on the expertise of SKOPOS market researchers. However, you as our customer will only two have contact persons – a consultant and a project manager.

The SKOPOS NEXT Mystery Calling Studio

The SKOPOS group has its own call center in Hürth with up to 50 seats and 270 trained interviewers. From here, telephone interviews are conducted for e.g. the non-buyer analysis.
The SKOPOS NEXT call center for conducting mystery calling is in a separate room.
All SKOPOS interviewers and mystery callers receive a comprehensive and standardized introductory course when entering. After the training, all new interviewers and mystery callers pass through a trial period of 60 operating hours during which they are monitored closely. At the end of the probation period, an evaluation is carried out by supervisors and the CATI-administration.

Throughout their period of employment all interviewers and mystery callers are subject to a continuous objective (contact success rate, speed, data quality, etc.) and subjective (e.g. method loyalty, kindness, influencing skills, etc.) evaluation.

Flexibility, the optimal use of synergies and a high quality standard - that is what the SKOPOS Group stands for.

SKOPOS NEXT is a member of the MSPA Europe - Mystery Shopping Providers Association.